Since almost everybody read blogs today, it has become one of the most effective ways of marketing. Knowing this, marketers are finding more and more ways to capitalize on the blogs.
Some blog owners and other marketers hire blog writers to write about a topic of their interest and expertise to drive traffic into the blogs. These blogs would in turn typically have links to websites which sell products and services. Blog writers earn money by sharing their knowledge. Marketers earn from the clicks on the links that are provided on the blog.
Blog writers who own their blogs, on the other hand, earn from it by joining Google Adsense, affiliate programs and even selling their own products on the blog itself. Having a blog will not earn them money right away though. In order to earn, their audience should start clicking on the links provided.
First, it is important to do search engine optimization to drive more traffic to the blog. And to do well in searches, the blog must be constantly updated and it should contain relevant content. Getting as many links to the blog is also imperative.
The content should also be relevant to the product one is promoting. In order to be effective, the blog should gain the trust of its readers. This way they will also trust the products being promoted. One must be creative in talking about the product. The audience should find it informative and even entertaining but definitely not repetitive and irritating.
Another thing is that ads and links should be placed within the blog entry. One should make the endorsement more personal by talking about his experience with the product. This would entice more people to check out the product and buy it.