Writing and reading blogs has become a part of life. Everybody is writing blogs for personal use. They update their blogs to update their family and friends about their life. Experts share their knowledge through blogs. Many people even exchange ideas through blogs. And just like anything else that has many people using it, it has become a marketing tool for marketers.
There are very little rules in writing blogs. It can be as casual as one wants it to be. It can contain photos and even videos. It can also be a bit serious depending on the topic. Readers gather useful information from blogs. Sometimes blogs are even more helpful because they tend to be concise and direct to the point.
What even makes it more accessible these days is mobile blog. People can now write blogs using their cellular phones and their PDAs. So wherever people go, they are able to update their blogs and they get to share new things all the time. So really, information can be pushed as they happen. One can be watching a ballgame and report the events of the game every minute. In the case of marketing, blogging truly has made it possible to promote products that are made from the opposite side of the planet.
All of these, of course, are made possible by the new telecommunications technology of today. Information and news can now travel faster. In a way, it has made the world smaller as the distances are made narrower by the ease of communication. Somehow mobile blogging gave people more access to the world. And it does so more easily and more swiftly.